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Sumaiya Khatun
May 16, 2022
In Let's talk about it!
This article will help you avoid two Special Database common mistakes: 1. Not checking your keyword report regularly If you target broadly, you give Google the space to link search terms to your set keywords. Imagine that you have set your keyword “personal trainer” to phrases. You want to reach people who are looking for a Special Database personal trainer. Then Google will also show your ad for the search term “personal trainer vacancy”. So not relevant to you. Therefore, regularly check your search term report and exclude the irrelevant search terms. 2. Choosing an exact match type Let's go back to our example about red dresses. You sell Special Database red dresses, which also include prom dresses. You then choose the Special Database match type “Word groups” and enter “ red dress” in the editor. The ad will then not be shown for the search query “red prom dress”, even though this is a relevant term. How do you use these different Special Database match types? So in total there are 4 different match types (also called match types, ed.), but which match type is the right match type? That depends entirely on how you have prepared yourself, what the goal of the campaign is and which strategy you choose. Have you done extensive keyword Special Database research and have a limited budget? Then the match type “Exact” best suits your campaign. Are you looking for multiple search Special Database terms in addition to your keyword research and does your budget allow you to experiment with searching for new keywords? Then you can choose the match types “Word groups” or “Broad match modifier”. Don't have time for keyword research and do you want to have your Special Database campaign live quickly? Then choose the match type "Broad search". Make sure to check the search term report regularly. A successful display advertising strategy requires a phased approach. The See-Think-Do-Care model can help with this. With this model as a guideline and the focus on See, Think & Do, in this Special Database article I share 7 tips for prospecting with the Google Display Network.
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Sumaiya Khatun

Sumaiya Khatun

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